Welcome to the Axis Max Life Insurance App – the official insurance app from Axis Max Life Insurance, designed to meet your financial needs. You can manage existing policies, purchase new ones, make renewal payments, achieve your fitness and wellness goals, explore personalized offers, and more — all on the go.
You can now explore and buy Axis Max Life Insurance plans across different categories like Term Insurance, Savings & Investment, ULIPs, Retirement and Child plans on our newly launched life insurance application.
Policy servicing
Premium payments
Wellness Benefits (New)
Policy management
Online purchase
Explore Axis Max Life Insurance Products: Term Insurance and Savings Plans
💼Term Insurance Plans:
💰Savings Plans:
📊Unit Linked Insurance Plans (ULIPs):
🏖️Retirement and Pension Plans:
🏥Health Insurance:
Primary features of Axis Max Life Insurance app:
Quick Login with Biometric enabled
Buy life insurance policies with features like complete in-app purchase, track policy, upload documents, schedule medicals, and get online assistance.
Search term plans, investment and savings options via voice search
Policy Servicing– update contact details, nominees, NEFT details & more
Stay on top of your wellness goals
Track policies purchased through any medium (online and offline modes)
Updates for Latest product launches, index funds and more
Get quick answers to your queries with our AI enabled MILI bot or connect with live chat.
Personalized notifications and reminders

🏥 Renewal Premium Discounts via Steps & Calories Tracking
Sync daily steps and total calories burned to earn Healthy Weeks and get renewal premium discounts on eligible policies.

Thank you for choosing Axis Max life Insurance as your bharosemand partner. We are committed to financially protecting you and your loved ones. For them #BharosaTumHo.
Our top Online Life Insurance Plans🔥

Axis Max Life Smart Term Plan Plus: Life Insurance Plan that offers a wide range of flexible options, allowing you to build a safety net for family in your absence. This comes with maternity cover and cheaper premiums for women.
🩺Axis Max Life Critical Illness & Disability Rider -Provides enhanced cover when the customer is diagnosed with any of the 64 listed critical illness (like cancer, stroke & kidney failure, etc.). This rider can be added to your existing Axis Max Life term plans and ULIPs.
💎Axis Max Life Flexi Wealth Advantage Plan - Life insurance plan that provides the dual benefit of life insurance and market linked returns. It can be customised by choosing from 5 different investment strategies and 17 different fund options based on your financial goals.
💎Axis Max Life Smart Wealth Advantage Guarantee Plan (SWAG): One-stop solution if your goal is financial security with life cover. Axis Max Life SWAG Plan offers guaranteed returns to meet multiple financial goals – including wealth building and tax savings.
You can easily explore these options once you complete our life insurance app download.
📖About Axis Max Life Insurance
Axis Max Life Insurance Limited, (formerly known as Max Life Insurance Company Ltd.) is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. Let’s take a closer look at these numbers to see how far we have come:
✅Death Claims Paid Ratio – 99.70%^
💼Assets Under Management – ₹1,75,072 Cr.*
💰Sum Assured –₹21,91,857 Cr.*
🏢Branches – 405**
📜Sources:
^As per Audited Financials for FY 2024-2025
*As per Axis Max Life Public Disclosure, FY 2024-25
**As reported to IRDAI, FY 2024-25