With over 3 lakh positive reviews, Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’

Experience plums formulated with ‘good science’ — a combination of the richest sources of botanical ingredients & research-backed actives – and approved by PETA for being 100% vegan and cruelty free.

Now navigate through a world of science-first beauty effortlessly, with our seamless and user-friendly mobile app that allows you to make your pick and shop for your desired plums conveniently.  

Download the app for:
• A Butter-smooth shopping experience  
• High quality content to help pick the right plums  
• Exclusive app-only offers  
• Simple Order tracking   
• Hassle-free customer service  
• Early access and preview to launches  
• Easy returns and refund process  

Why choose Plum?  
• Experience one of India’s science-first, 100% vegan beauty brand  
• All plums are toxin-free  
• Find only well-researched botanical and active ingredients   
• Plums are cruelty-free with NO animal ingredients  
• PETA certified: No plums are tested on animals  
• You choose sustainability when you choose plum

Choose Plum for a pure, natural, compassionate approach to beauty. 

Our 100% vegan and toxic-free range includes:  
Skincare superstars: With a plum for every concern, you will not go home disappointed. Try our highly loved and recommended range of serums, moisturizers, sunscreens and face washes. Check out the full skincare routine from our most sold ranges: vitamin c, niacinamide, green tea and hyaluronic acid. Take the skincare quiz to solve all your concerns for your skin type.  

Bodycare BFFS: Indulge in the fragrances and body care products from Plum BodyLovin’, the most FUN body care and fragrance range. Checkout the all-time favourites Vanilla Vibes and Hawaiian Rumba range to smell delicious today, everyday!  

Haircare Heroes: Your concerns, our solutions. Take the hair care quiz to know which plums are highly recommended for your hair type. The super-hit coconut range and ProNex range are a must have to help you enhance your hair’s natural shine, retain moisture in your hair and get smooth strands.  

Skin-loving Makeup: Makeup that comes from a skincare brand is bound to nourish your skin. Checkout our superhit range of kajals, buttery matte lipsticks, mascaras, cheek tints, superpower bb serums, compacts & more, all designed to enhance your beauty without compromising quality or ethics.  

Fragrances: Immerse yourself in the luxury of the most loved and delicious fragrances for men & women. Try the whole fragrance range from Plum BodyLovin’ and PHY.    

With everything for everyone in your family, we offer a wide range of products that’s loved by multiple families across the world for being effective as well as cruelty-free. Try your first plum today!  

Have feedback? We love to hear from you on hello@plumgoodness.com or give us a call on +91-750-649-6604!  

Cheers! Be good!