Welcome to the world of luxury hair care – now in one app.

The NEWSHA app is your personal gateway to professional hair care, exclusive benefits, and customized routines. NEWSHA is a family-owned and operated company from Germany, representing the highest quality, expertise, and visible results. Our products are used and recommended daily by more than 3,500 select hairdressers in Germany and across Europe.

Premium Haircare & Bodycare
Discover the entire NEWSHA range of premium haircare, styling, and select body products. Each formula combines luxurious care with professional performance and is developed with meticulous attention to detail to optimally meet the individual needs of your hair and skin.

Personalized Hair Diagnosis
Find out what your hair truly needs. Our intelligent hair diagnosis analyzes your hair structure, care habits, and personal goals. Based on this analysis, you'll receive a customized hair care routine perfectly tailored to you – for healthier, stronger, and visibly more beautiful hair.

Your Personal Haircare Journey
Together with our renowned haircare expert, Anna Eismann, we've developed a unique 30-day haircare journey. She'll guide you step-by-step on your way to achieving your haircare goals. You can expect expert tips, effective care hacks, exclusive video tutorials, and inspiring styling ideas that will sustainably improve your haircare routine and deepen your knowledge.

Exclusive App Benefits
As a NEWSHA app user, you'll enjoy special benefits. You'll receive a permanent 2% discount on every order. Plus, you can choose your favorite product and get a 20% discount for 12 months. As a member, you'll also have access to exclusive monthly promotions available only in the app.

Inspiration & Community
Share your individual haircare routine on Instagram or TikTok and become part of the NEWSHA community. Follow us for inspiring content, the latest trends, and professional tips and recommendations directly from our experts.

Your feedback is important to us.

Your opinion helps us to continuously improve the NEWSHA app. Please leave a review in the app store or contact us directly at info@newsha.com

We look forward to your feedback.

The NEWSHA app is all about luxury, trust, and professional hair care at the highest level. Immerse yourself in the world of NEWSHA and experience how your hair transforms into a silky, radiant dream day after day.