The lowest-competition app keywords to target right now.

Updated June 20, 2026· ASO keyword ideas for iOS & Android

When I'm hunting for keywords for a new app, I want the ones I can actually rank for — not the head terms ten well-funded apps already own. So I had ASOTrendHQ pull them automatically: the keywords with the lowest difficulty that still have real search volume behind them. The list below regenerates from live data, so it stays current instead of rotting in a blog post from two years ago.

Each keyword shows its difficulty (0–100, lower is easier), popularity, estimated monthly searches, and a 30-day popularity trend. Start with the ones near the top, check that they're relevant to your app, and open the detail page for ranking history and related terms.

How this list is built: keywords with a difficulty score of 35/100 or lower and at least 500 estimated monthly searches, ordered by opportunity, pulled live from ASOTrendHQ. All metrics are model estimates from public app-store data — not official Apple or Google figures.

#	Keyword	Difficulty	Popularity	Volume/mo
1	find	35	18	44,603	View
2	new	35	18	44,532	View
3	features	35	18	44,496	View
4	any	35	17	41,616	View
5	com	35	17	41,310	View
6	when	35	17	41,242	View
7	easy	35	17	41,208	View
8	available	35	17	40,834	View
9	just	35	17	40,834	View
10	download	34	16	38,304	View
11	make	34	16	38,304	View
12	help	34	16	38,272	View
13	see	34	16	38,272	View
14	not	34	16	38,144	View
15	like	34	16	38,144	View
16	need	34	16	37,920	View
17	about	34	16	37,632	View
18	what	34	15	35,220	View
19	information	34	15	35,220	View
20	save	34	15	35,190	View
21	every	34	15	35,160	View
22	account	34	15	35,130	View
23	only	34	15	34,980	View
24	out	33	15	34,770	View
25	way	33	15	34,770	View
26	experience	34	15	34,950	View
27	using	33	15	34,680	View
28	whether	33	15	34,650	View
29	data	33	15	34,650	View
30	manage	33	15	34,650	View
31	now	33	15	34,620	View
32	including	34	15	34,830	View
33	enjoy	34	15	34,800	View
34	other	34	15	34,800	View
35	mobile	34	15	34,800	View
36	privacy	33	15	34,530	View
37	easily	33	15	34,530	View
38	https	33	14	32,172	View
39	even	33	14	32,172	View
40	terms	33	14	32,087	View
41	choose	33	14	32,087	View
42	online	33	14	32,087	View
43	through	33	14	32,060	View
44	offers	33	14	32,060	View
45	view	33	14	32,031	View
46	support	33	14	32,031	View
47	keep	33	14	32,031	View
48	tools	33	14	32,004	View
49	where	33	14	32,004	View
50	phone	33	14	31,975	View

Frequently asked questions

What is a low-competition app keyword?

A low-competition app keyword is one with a low difficulty score — meaning the apps currently ranking for it are relatively weak, so a new or growing app has a realistic chance to rank. The best low-competition keywords pair a low difficulty score with meaningful search volume, so ranking actually drives downloads.

How is this list generated?

This list is generated automatically from ASOTrendHQ's keyword data. It selects keywords with a difficulty score at or below 35/100 and an estimated monthly search volume of at least 500, then orders them by opportunity. Because it pulls from the live data, it refreshes as rankings change — there is no hand-curated list to go stale.

Are these keyword metrics official Apple or Google data?

No. Difficulty, popularity, and search-volume figures are model estimates derived from public app-store data, not official Apple or Google numbers. Use them directionally and validate against your own app and category.

Find low-competition keywords for your app

This list is category-wide. Add your app to see the low-competition keywords specific to it, plus competitor gaps and daily rank tracking — free, no credit card.

Start free Check a keyword's difficulty