The lowest-competition app keywords to target right now.

Updated September 20, 2026 · ASO keyword ideas for iOS & Android

When I'm hunting for keywords for a new app, I want the ones I can actually rank for — not the head terms ten well-funded apps already own. So I had ASOTrendHQ pull them automatically: the keywords with the lowest difficulty that still have real search volume behind them. The list below regenerates from live data, so it stays current instead of rotting in a blog post from two years ago.

Each keyword shows its difficulty (0–100, lower is easier), popularity, estimated monthly searches, and a 30-day popularity trend. Start with the ones near the top, check that they're relevant to your app, and open the detail page for ranking history and related terms.

How this list is built: keywords with a difficulty score of 35/100 or lower and at least 500 estimated monthly searches, ordered by opportunity, pulled live from ASOTrendHQ. All metrics are model estimates from public app-store data — not official Apple or Google figures.

#	Keyword	Difficulty	Popularity	Volume/mo
1	order	35	49	238,826	View
2	only	35	49	237,748	View
3	system	35	49	237,552	View
4	different	34	49	235,102	View
5	made	35	49	236,180	View
6	money	34	49	234,513	View
7	design	34	49	234,318	View
8	take	35	49	235,494	View
9	whether	34	49	234,024	View
10	important	35	49	235,297	View
11	unique	34	49	233,828	View
12	family	34	49	233,435	View
13	own	34	49	233,240	View
14	works	34	49	232,554	View
15	instant	33	49	231,084	View
16	options	34	49	232,260	View
17	before	33	49	230,593	View
18	want	34	49	231,966	View
19	much	34	49	231,770	View
20	create	34	49	231,377	View
21	even	34	49	231,377	View
22	education	33	49	228,535	View
23	ready	32	49	227,164	View
24	well	33	49	228,241	View
25	text	32	49	226,772	View
26	security	33	49	227,850	View
27	let	32	49	226,478	View
28	plan	32	49	226,183	View
29	players	32	49	226,086	View
30	food	32	49	225,988	View
31	photo	32	49	225,498	View
32	simple	32	49	225,399	View
33	service	32	49	225,204	View
34	who	32	49	225,204	View
35	better	32	49	225,105	View
36	meet	31	49	223,342	View
37	day	31	49	223,047	View
38	tap	31	49	222,852	View
39	book	32	49	224,028	View
40	keep	32	49	223,930	View
41	devices	31	49	222,460	View
42	easier	31	49	222,460	View
43	select	32	49	223,734	View
44	list	32	49	223,734	View
45	watch	31	49	222,362	View
46	ltd	31	49	222,263	View
47	function	31	49	222,166	View
48	special	31	49	221,578	View
49	love	31	49	221,284	View
50	convenient	31	49	221,185	View

Frequently asked questions

What is a low-competition app keyword?

A low-competition app keyword is one with a low difficulty score — meaning the apps currently ranking for it are relatively weak, so a new or growing app has a realistic chance to rank. The best low-competition keywords pair a low difficulty score with meaningful search volume, so ranking actually drives downloads.

How is this list generated?

This list is generated automatically from ASOTrendHQ's keyword data. It selects keywords with a difficulty score at or below 35/100 and an estimated monthly search volume of at least 500, then orders them by opportunity. Because it pulls from the live data, it refreshes as rankings change — there is no hand-curated list to go stale.

Are these keyword metrics official Apple or Google data?

No. Difficulty, popularity, and search-volume figures are model estimates derived from public app-store data, not official Apple or Google numbers. Use them directionally and validate against your own app and category.

Find low-competition keywords for your app

This list is category-wide. Add your app to see the low-competition keywords specific to it, plus competitor gaps and daily rank tracking — free, no credit card.

Start free Check a keyword's difficulty