How to assess keyword competition honestly

A phrase appearing in app listings does not establish how often people search for it. A low catalog score does not establish that your app can rank for it.

This page previously promoted a modeled list as low-competition opportunities. That claim was not supported. The list has been replaced with an evidence-review workflow.

1. Start with phrases that accurately describe your app and its features.
2. Inspect dated results in the same store, country and language. Check the collected depth and missing metadata.
3. Treat brand-associated phrases and unrelated listing fragments as candidates needing review.
4. Keep a dated metadata baseline and compare later observations and owner-reported console outcomes. Do not attribute a change to keywords alone.

Popularity, when available from an authorized source, is a relative index in that source?s scale. It is not a monthly search count. Missing evidence remains unavailable.