The lowest-competition app keywords to target right now.

Updated August 4, 2026· ASO keyword ideas for iOS & Android

When I'm hunting for keywords for a new app, I want the ones I can actually rank for — not the head terms ten well-funded apps already own. So I had ASOTrendHQ pull them automatically: the keywords with the lowest difficulty that still have real search volume behind them. The list below regenerates from live data, so it stays current instead of rotting in a blog post from two years ago.

Each keyword shows its difficulty (0–100, lower is easier), popularity, estimated monthly searches, and a 30-day popularity trend. Start with the ones near the top, check that they're relevant to your app, and open the detail page for ranking history and related terms.

How this list is built: keywords with a difficulty score of 35/100 or lower and at least 500 estimated monthly searches, ordered by opportunity, pulled live from ASOTrendHQ. All metrics are model estimates from public app-store data — not official Apple or Google figures.

#	Keyword	Difficulty	Popularity	Volume/mo
1	all	5	17	40,970	View
2	more	4	16	38,112	View
3	find	35	18	44,603	View
4	new	35	18	44,496	View
5	features	35	18	44,496	View
6	reading	35	18	44,459	View
7	com	35	18	44,136	View
8	any	35	17	41,616	View
9	read	35	17	41,616	View
10	https	35	17	41,582	View
11	our	4	15	34,890	View
12	com	35	17	41,310	View
13	when	35	17	41,242	View
14	easy	35	17	41,208	View
15	available	35	17	40,834	View
16	just	35	17	40,834	View
17	download	34	16	38,304	View
18	see	34	16	38,272	View
19	make	34	16	38,272	View
20	help	34	16	38,240	View
21	not	34	16	38,144	View
22	like	34	16	38,144	View
23	need	34	16	37,920	View
24	books	34	16	37,920	View
25	any	3	14	31,863	View
26	use	34	16	37,760	View
27	about	34	16	37,632	View
28	what	34	15	35,220	View
29	information	34	15	35,220	View
30	save	34	15	35,190	View
31	every	34	15	35,160	View
32	new	34	15	35,160	View
33	free	34	15	35,160	View
34	account	34	15	35,130	View
35	download	34	15	35,070	View
36	privacy	34	15	35,040	View
37	only	34	15	34,980	View
38	out	33	15	34,770	View
39	way	33	15	34,770	View
40	experience	34	15	34,950	View
41	book	33	15	34,710	View
42	using	33	15	34,680	View
43	experience	33	15	34,680	View
44	whether	33	15	34,650	View
45	data	33	15	34,650	View
46	manage	33	15	34,650	View
47	now	33	15	34,620	View
48	including	34	15	34,830	View
49	enjoy	34	15	34,800	View
50	other	34	15	34,800	View

Frequently asked questions

What is a low-competition app keyword?

A low-competition app keyword is one with a low difficulty score — meaning the apps currently ranking for it are relatively weak, so a new or growing app has a realistic chance to rank. The best low-competition keywords pair a low difficulty score with meaningful search volume, so ranking actually drives downloads.

How is this list generated?

This list is generated automatically from ASOTrendHQ's keyword data. It selects keywords with a difficulty score at or below 35/100 and an estimated monthly search volume of at least 500, then orders them by opportunity. Because it pulls from the live data, it refreshes as rankings change — there is no hand-curated list to go stale.

Are these keyword metrics official Apple or Google data?

No. Difficulty, popularity, and search-volume figures are model estimates derived from public app-store data, not official Apple or Google numbers. Use them directionally and validate against your own app and category.

Find low-competition keywords for your app

This list is category-wide. Add your app to see the low-competition keywords specific to it, plus competitor gaps and daily rank tracking — free, no credit card.

Start free Check a keyword's difficulty