Ratings & Reviews
Definition
User star ratings and written reviews, which influence both conversion and store ranking.
What it means
Ratings (the star average) and reviews (written feedback) are among the strongest conversion drivers on a store listing — a higher star rating measurably lifts install rates — and they also feed ranking signals.
Best practice is to prompt happy users to rate at the right moment (after a positive in-app experience) using the native rating prompts, and to respond to reviews. Both stores prohibit incentivizing or buying fake reviews.
Frequently asked questions
Do ratings affect app store ranking?
Yes. Star ratings influence both ranking and conversion. A higher rating tends to improve keyword and category position and significantly increases the share of viewers who install.