Category Ranking
Your app’s position within its store category’s top charts, separate from keyword search results.
What it means
Category ranking is where your app sits in the charts for its category (for example, Top Free in Finance). It’s driven largely by recent install velocity and engagement, and a strong category rank is itself a discovery channel as users browse charts.
Choosing the right primary category matters: a less crowded but relevant category can be easier to chart in, increasing browse-based visibility without competing head-on with the biggest apps.
Frequently asked questions
How is category ranking different from keyword ranking?
Keyword ranking is your position for a specific search term; category ranking is your position in a category’s top-charts list. Charts lean heavily on download velocity, while keyword ranking weighs relevance and conversion for that term.