Keyword Ranking
The position your app appears at in the search results for a specific keyword.
What it means
A keyword ranking is your app’s position in the results list when someone searches a given term — rank #1 is the top result. Higher rankings capture far more taps, with the top few positions taking the majority of installs from that search.
Rankings move constantly as the store algorithm reweighs relevance, conversion, and competition. Tracking rank over time for your target keywords is the core feedback loop of ASO.
Frequently asked questions
How often do app keyword rankings change?
They can change daily. Store algorithms continuously re-evaluate signals like conversion rate, install velocity, ratings, and relevance, so rankings fluctuate — which is why ongoing tracking matters.
Why does my app rank differently in different countries?
Each storefront (country) has its own search index, competition, and user behavior, so the same keyword can rank very differently by region. ASO is tracked and optimized per storefront.