ASO Glossary

Keyword Popularity

Definition

A source-specific relative index, displayed with its native scale, market and period when authorized evidence is available.

What it means

Relative popularity is not a count of monthly searches. Values from different source scales or markets are not interchangeable.

A retrieval timestamp does not establish source age. Inspect the provider period and freshness; missing evidence remains unavailable.

Frequently asked questions

Can popularity be converted to monthly searches?

No validated conversion is provided. Preserve the native source scale and scope.