Short Description (Android)
Definition
The 80-character summary on Google Play, indexed for keywords and shown prominently above the fold.
What it means
Google Play’s short description (up to 80 characters) appears near the top of the listing and is indexed for search. It does double duty: it influences keyword ranking and is one of the first things a visitor reads, so it strongly affects conversion.
Write it to lead with your core benefit and naturally include a key term or two. Unlike iOS, Play has no hidden keyword field, so the short and long descriptions carry the keyword load.
Frequently asked questions
Does the Google Play short description affect ranking?
Yes. Play indexes the short description for keywords, and because it’s also highly visible to users, it affects both ranking and conversion — making it one of the most important fields to optimize.