App Metadata
The text and assets in your store listing that the store uses to index and display your app.
What it means
App metadata is everything in your listing the store reads and shows: app name/title, subtitle (iOS), keyword field (iOS), short and long descriptions (Android), category, icon, screenshots, and preview media. Some fields are indexed for search; others mainly drive conversion.
Optimizing metadata means putting your most important keywords in the highest-weighted, indexed fields while keeping the visible copy readable and persuasive. Metadata is the main lever you directly control in ASO.
Frequently asked questions
Which metadata fields affect app store search?
On iOS, the app name, subtitle, and the hidden keyword field are indexed. On Google Play, the app title, short description, and long description are indexed. Screenshots and preview videos affect conversion but aren’t indexed for keywords.