App Title Optimization
Definition
Crafting your app’s name/title to include your most valuable keyword while staying brandable and readable.
What it means
The app title (name) is the single highest-weighted indexed field in both stores. A well-optimized title pairs your brand with one or two of your most important keywords, within the character limit.
The trade-off is between keyword weight and brand clarity. Overloading the title reads as spam and can hurt conversion, so the convention is “Brand: key benefit/keyword” kept clean and legible.
Frequently asked questions
Should I put keywords in my app title?
Yes — the title is the most influential field for keyword ranking, so including your top keyword there is high-value. Just keep it readable and avoid stuffing; one or two strong keywords alongside your brand is the norm.