Keyword Difficulty
Definition
An assessment of ranking competition that requires validation; ASOTrendHQ currently marks it unsupported.
What it means
Ranking competition depends on the app, market and search results. A catalog-derived number does not establish how likely an app is to rank.
ASOTrendHQ does not turn listing frequency into Easy or Hard verdicts. Inspect dated results, collection depth and app relevance before planning an experiment.
How the score reads
Worked example
21difficulty
difficulty 21 of 100
A low score: the apps currently ranking are relatively weak, so a newer app with relevant metadata has a realistic chance to break into the top results.
- 0–30 · Low / rankable— approachable for newer apps with solid, relevant metadata.
- 31–60 · Moderate— winnable with effort, strong metadata, and some traction.
- 61–100 · Hard— dominated by established apps; usually requires an entrenched listing.
Frequently asked questions
What is a good keyword difficulty score?
We have no validated score threshold. Legacy model values cannot qualify an opportunity or predict a ranking timeline.