Competitor Analysis (ASO)
Definition
Studying rival apps’ keywords, rankings, and metadata to find opportunities and gaps.
What it means
ASO competitor analysis examines the apps you compete with for visibility: which keywords they rank for, where they’re strong or weak, and how their metadata and store pages are built. It reveals both threats and openings.
The most actionable output is the keyword gap — terms competitors rank for that you don’t — plus terms where competitors are weak enough to outrank. It turns rivals’ data into your roadmap.
Frequently asked questions
What should I look at in an ASO competitor analysis?
Their ranked keywords, rank positions, category, title/subtitle/description, ratings, and screenshot strategy. The goal is to find keyword gaps and weakly-defended terms you can realistically win.