Keyword Gap
Definition
Keywords your competitors rank for but your app does not — opportunities to target.
What it means
A keyword gap is a term where one or more competitors rank but you’re absent or ranking poorly. Gaps are high-value because they’re proven relevant to your category (a competitor already wins traffic there) yet represent untapped visibility for you.
Gap analysis prioritizes which gaps to pursue by weighing search volume, difficulty, and relevance — so you spend effort on terms you can both rank for and benefit from.
Frequently asked questions
How do I close a keyword gap?
Once you’ve identified a relevant gap with reasonable difficulty, work the keyword into your high-weight metadata (title, subtitle/short description, keyword field), then track the rank and iterate.